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THE FEEDBACK LOOP

We don’t sponsor elite runners and we probably never will. We’re not that kind of company. We’re here to develop running shoes built on the feedback of people just like you: everyday runners who run because you love it and because it feeds you soul. 

We developed the Feedback Loop during early development of Forge V1 - a group of everyday runners just like you, to test product extensively and provide feedback for constant update and improvement in order to develop a shoe that performs to the standards of the broader South African runner market. 

Anyone can apply to be part of the feedback loop. We welcome diverse runners from all fields of life to give us constant feedback and data to help us improve products. Your only requirement is to be a dedicated runner.