We built something new

And it's AWESOME!

BREAKING SPEED

OUR LATEST CREATION

Our Quphoria was meticulously designed in Cape Town to be built on a platform that propels you effortlessly whilst incorporating the very best PEBAX midsoles on the planet.

Quphoria - Mens R 1,799.00

Quphoria - Womens R 1,799.00

IN HOMMAGE TO THE AMATEUR SPIRIT

ULTRA MARATHON NATION

A RUNNER EXTENSIVELY TESTED, SPECIFICALLY DESIGNED, AND PURPOSEFULLY BUILT TO MEET THE NEEDS OF THE ZA ULTRA MARATHON RUNNER.

MEET FORGE V1.

For a small start up, to take on the big brands, and have the first version of their shoe be this well executed and refined really is impressive. Fantastic fit and the underfoot feel exceeded my expectations in almost every way, truly a great experience.

Grant Bryant - RUN Store, CPT

People are going to love this shoe, it over delivers in performance and comfort and is a refreshing change to the traditional running shoes.

Daryl Smith - Feedback Loop

Beautifully balanced running shoe that offers strong, bouncy cushioning with the weight of a racing shoe.

Jono Rumbelow - Running Coach

HAEM FLOAT TECHNOLOGY

1.5 YEARS IN THE MAKING

With 17 variations of midsoles tested to formulate our proprietary blend of compression moulded EVA midsole.

Coupled with our ergonomically designed footwear to propel you forward, you can now defy gravity on your next run.

Learn About Haem

CONSTANT INNOVATION

THE FEEDBACK LOOP

Through our dedicated network of passionate runners, the further we went, the more people joined our efforts to provide consistent feedback from running in our prototypes until we hit the sweet spot.

Learn About The Feedback Loop

30 DAY TRIAL PERIOD

We believe in this product. We believe it to be a best in class performer. And we believe YOU will love it too. That's why we offer a 30 day, no questions asked money back return if this product does not match your running requirements.

BUILT UNDER LOCKDOWN

Engineered to inspire a movement, to start something new and to never look back.

Our Story

FREE SHIPPING

Free return shipping offered within South Africa.

30 DAY TRIAL

Return your shoes within 30 days of purchase date for a full refund.

RUN-CIERGE SERVICE

Talk to our dedicated runner team on WhatsApp about all things running. (BETA)